Sunday, March 07, 2004

I'm back... and women's porn is in the news again
Been away for a few weeks, and now I'm back "beavering" away on my gazillion porn sites, trying to change links left right and centre. The paysites Ladies Secret and Red Hot Guys are no longer operating, so I'm going through all my sites and taking down their banners.

Of course, this leaves a big gap in the market for For The Girls. I've got a big promotional week ahead of me :)

Meanwhile, women's porn is in the news again. In February the New York Times deigned to write about women and porn. It's mainly due to the Sweet Action girls and their extremely successful promo blitz. They've succeeded in making the media take notice, and suddenly "women like porn" is the new buzz.

I guess I'm jealous. I'd love that kind of publicity. What's interesting is that it's because Sweet Action is a print mag... there's something about hard copy that seems to have made it real to the media. The vibe I get is that internet porn is still all sleazy or non-legitimate, but if it's in a magazine, it must be good.

What's also interesting has been the "youth" angle. Suddenly, they're all out to say "Playgirl is soooo passe, these chicks are hip and groovy and young, this is what women really want." This has just made me realise (once again) that women have extremely varied tastes, and that while the skinny every day guys that appear in Sweet Action will appeal to some women, they won't appeal to all.

Don't get me wrong, I can only admire the Sweet Action girls, they're fighting the good fight. They do have a hard road ahead, especially as they've taken on hard copy magazine publishing when every other smut mag is losing readers. At the same time, the women's smut mag market is pretty much wide open, so they do have an opportunity, and the press are certainly helping them get out there.

Tomorrow I'm going on the Darren Austin show with the Sweet Action girls, and Cathedra, to talk about porn for women. Here's hoping Darren remembers to ring me at the right time.

One of the interesting figures coming out of the NY Times article was the latest statistics. According to Neilsen Netratings, 10 million American women went looking for porn in December (as opposed to 9 million in September). And another company, ComScore Media Matrix, said 42% of porn surfers were women, with the highest rates among women aged 18 to 34.

That 42% figure may be a bit high, and lord knows all the male webmasters immediately said "yeah, but they don't BUY". Even so, I find it very VERY encouraging.

Now... if I can just get the courage up to out myself as a pornographer I could do my own media blitz...